The best way to communicate McDonald’s is by showing its own signature products. So we turned some of the brand's famous icons into the smartphone’s famous icon: the fingerprint. As for the copy, we also took a minimalistic approach by simply transforming McDonald’s iconic signature “I'm Lovin’ It”, into “I'm Touchin’ It”.

This way, by making the campaign as simple as possible, in its visual and copy, we were able to show a larger audience how McDonald’s is always a touch away.

Each one of the ads displays a different McDonald’s product: World Famous Fries, Big Mac and Happy Meal. We then merged these products with the Touch ID icon to create a minimalistic design that shows our message clearly: with McDelivery, your favorite meal is always a touch away.

The copy also states this, with a clear reference to the brand’s famous signature: in the campaign, “I'm Lovin’ It” was turned into “I'm Touchin’ It”.

With this campaign, we were able to show people how easy it is to order McDonald’s anytime, anywhere.