Cannes Lions

IMAGINATION CHANGES THE WORLD

DENTSU CHUBU, Nagoya / SHACHIHATA / 2015

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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

"At first sight, the package looks like pictures printed for children, however, each picture is a motif for environmental and social issues.

The pictures on the boxes changes by changing the point of view.

It is the message from “eponte” that the future can be changed negatively or positively just by looking at the world from different angles. "

Outcome

This package stimulated imagination and the creativity of children.

In addition, it taught many parents and children about the splendor of imagination that can change the future.

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