Eurobest
SERVICEPLAN GERMANY, Munchen / PENNY / 2021
Overview
Entries
Credits
Execution
Our young main character Felix isn’t looking for trouble. He just wants to make his environment more beautiful and share his happiness with others. Meanwhile, he gets told off by people with this well-known mostly negative used sentence: Imagine if everyone did that.
Felix is convinced, that if everyone did something good, the world would be a better place – with his childish naivety of taking things literally he inspires all of us.
Additionally, we brought our message to our stores: Penny sold the same chocolate figure from the movie in stores and gave the entire proceeds from the sales to the Homeless Aid of the German Red Cross.
Doing good was never easier, nor sweeter. Imagine if everyone did that.
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