Redefine Konica Minolta as a single, innovative company committed to providing amazing quality imaging through practical intuitive technology.The central idea was: make ordinary extraordinary. Our campaign demonstrated how even the most mundane objects can be used to create extraordinary things. In this case, basic tubes of paint bringing a canvas to life.

An exceptional response rate of over 40% in an industry where 3–5% is the norm. 41% of prospects booked a demonstration and 30% have converted to sales so far. The campaign has generated an extraordinary ROI of 20:1.