Because diarrhea can strike unexpectedly, sufferers tend to feel out of control, and never want to stray far from a washroom. To visualize this ‘burden’, Imodium produced a 5 second ad showing a man trying to golf with a port ‘o’ potty strapped to his back. The brevity of the ad suggests that Imodium is the quick and easy way for sufferers to ‘take back control’ by managing their diarrhea symptoms.