This campaign celebrates the 90th anniversary of the Lacoste brand.

The brand spotlights the uniqueness of its communities, as stylistically different as they are geographically distanced by taking its role as a cross-cultural connector to heart, creating a campaign of “Impossible Encounters”.

It connects 8 Lacoste subcultures to each other, each shot in their own meaningful locations and contexts to highlight both their differences and their unexpected similarities.

Their two worlds, brought together by split screen, complete each other.

The campaign builds on Lacoste’s previous campaign “Unexpected Encounters” from 2022.

Impact : 7K conversations

Reach : 43M

Engagement : 2,1 M

Brand perception : A campaign that positions Lacoste as a unifying, inspiring, and creative brand, particularly appealing to women and those under 35. This message is especially relevant in shaping Lacoste's image, enabling the brand to innovate and distinguish itself from other players in the fashion market. Its relevance is further amplified among young people.