Cannes Lions
IMPERIAL WOODPECKER, New York / ADIDAS / 2013
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Showing us how thoroughly the world of the sports fan grinds to a halt when his favorite sports-organization constituent can no longer score goal units. But also adroitly demonstrating how freaking awful it is for a guy who makes his living running, jumping and feinting to tear his ACL and leave the sport for the rest of the season.
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