A month before the exhibit opened, the blog ImpressionsAndFashion launched. It featured street fashion photography and commentary in the voice of our 19th century Parisian.

Blog postings were made daily. A robust twitter presence also helped him connect with fellow local fashion bloggers. Offline, Jean-Paul was seen on the streets of Chicago throughout the 16 weeks of the exhibition. Outdoor and print also brought his online presence to life offline.

With the launch of the exhibition, the blog began to incorporate paintings from the exhibition. A second phase of outdoor showcased the painting posts made online.

#3 best-attended exhibition in the last 12 years for the Art Institute of Chicago.

50% increase in unique (non-repeat) visitors to the museum during the exhibition.

During the 4 months of the campaign (June through September 2013), the Art Institute’s Facebook fan base increased by 26.4%.

ImpressionsAndFashion.tumblr.com had over 24,015 unique visitors in the 16 weeks it was live. 15,026 of those visits were referred by other social platforms.

AIC Twitter followers increased by 15.4% during the campaign.