Belle’s ‘Home & Away’ entrance was perfectly timed with the ‘Tease’ launch. With unprecedented script access, we identified ideal ‘tease’ moments, and ran creative in adjacent breaks to enhance impact. We also developed a consumer promotion with a MUST HAVE prize for teens – a walk on role on their favourite TV show! By following Belle’s flirting advice on TV, online and in magazines (and using Impulse!), girls could develop the confidence for successful flirting!

‘Tease’ became the fastest-selling female body spray of all time delivering an 81.4% share, 6.4 points above target. The campaign successfully engaged girls with both ‘Tease’ and ‘Impulse’, generating an impressive database 273% above target, competition entries 112% above target and driving 201,596 visitors to our website.