Spikes Asia

In Full Bloom

DDB PHILIPPINES, Taguig City / ADFEST / 2017

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Presentation Image

Overview

Entries

Credits

Overview

Background

Celebrating 20 Years of Diversity, the AdFest called for a redesign of their Crystal Ball trophy. This new trophy would be the face of the festival.

Execution

The Lotus Petal trophy's predecessor, the Crystal Ball, was made out of glass and plastic which made it heavy and difficult to carry with one hand. Also, when the Crystal Ball was left under the sun, the glass would absorb the heat, causing the plastic stand it was mounted on to melt.

To avoid these issues, the Lotus Petal trophy was carved out of dark wood. The wood makes it more mobile, and gives it a natural, organic look. It's also a nod to the beauty of our Asian resources, as the wood used is native to Thailand.

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