In December 2020 Christmas was approaching, one of the times of year generating the greatest number of family trips and gatherings, with the transmission rate of the virus on the rise and a third wave threatening our country.

That was the context in which the "#TheTripIAmNotGoingToTake" campaign arose, the first time that a transportation company, in its worst financial year, launched a mass communication campaign asking people not to travel.

Appealing to prudence, Renfe, chose to launch a personal, responsible, emotional Christmas message very different from the typical ones.

Along this line, it presented this campaign that relates, through five real testimonials, the trips that were never taken during Christmas 2020, and why. The action pays tribute, from a distance, to all those families that, out of responsibility, and for health considerations, never saw each other during this holiday season.