The lotus flower figures heavily in Asian culture, and has long been the AdFest’s signature. It grows in murky waters but rises above the surface to blossom into a symbol of beauty and purity.

The “Lotus Petal Trophy” represents how ideas start out rough, how promising ones rise to the surface, and how the best ones blossom into the most beautiful creations.

Designed to look like a lotus petal, the trophy is carved out of dark wood indigenous to Asia. They are plated with metals -- gold, silver, bronze, black, white, and rust --depending on the award won. They are light and portable, and are easily carried in one hand.

The Lotus Petal trophy was debuted at this year's AdFest. It received praise from creative professionals all over Asia. David Park, founder of Maud in Sydney says, "It's extremely unique in the way it tells our story, and I love the collectable desire it invokes to complete the entire flower."

Yoshihiro Yagi, Creative Director at Dentsu Inc. in Tokyo, says of the trophy, "This is a simple and functional idea that represents the blooming creativity of Asia."

Currently, it is the sign and symbol of the AdFest.