Cannes Lions
BLACK RIVER FC, Johannesburg / NANDO'S / 2012
Overview
Entries
Credits
Description
Our client, Nando’s, an international Peri-Peri chicken brand originating in South Africa, compiled a tool kit containing all the information needed by a restaurant manager to wrestle an ailing restaurant outlet back to health.
Execution
For ease of reference, all the chapters of the Natural Healing ICU kit are colour-coded; and the information itself is presented in a clear, hierarchical format. The physical size of the book is intended to fit amongst the hustle and bustle of a restaurant's back-office without getting lost under piles of paperwork.
The African Bird’s Eye Chilli Bush itself is a visually powerful way to present the solutions while still keeping the Nando’s look and feel.
Outcome
Feedback from Marcelle Moolman, Nando's Regional Brand Manager KZN Province:"A great toolkit to assist in the growing of our business. It makes it a lot easier to understand the marketing of our business and to grow it in positive direction with regards to customer count and sales. The store managers love the look and feel - especially the blank documents and note sheets".
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