We developed the Peri-o-meter- The Real Time Personality Test to assess what sort of Peri-Personality you have. And our campaign invaded your social space to find out.

Kicked off with an advertising in print and OOH. “Close your eyes when singing? You’re probably a lemon & herb (a sensitive soul)”.”Do you always eject your USB safely? You’d like medium spice, Mr Play-It-Safe.”

We scanned your Tweet history to determine whether you are Extra Hot or Plain.

We listened to your taste in music on music players online and suggested your personality type.

We developed a Facebook App to determine your Spice level.

And we even mined Nando's sales data to determine the prevalent personality of a geo-location. Brixton London “You’re so extra hot, you nutbags”.

Celebs joined in and shared their Peri-Personalities.

Exceptional levels of engagement against a new audience

• 3 times the average engagement on Twitter (30% vs 10%), with 21,000 mentions of the hashtag in 24 hours.

•4,331 new followers and earned reach of 2.1 million.

•3,000+ pieces of user content generated, from people taking snaps of our ads to say how funny they were to new fans tweeting us “Marketing works, I want a Nando’s!”

•Tempo-targeting media first on Spotify didn’t disappoint, generating 4 times the average CTR.

•Twitter and Crimson Hexagon research , #findyourself activity generated 95% increase in purchase intent.