Cannes Lions
In My Own Voice
WUNDERMAN THOMPSON, Hong Kong / PENGUIN RANDOM HOUSE / 2023
Overview
Entries
Credits
Overview
Background
For almost 100 years, penguin books has helped connect readers with some of the world’s greatest authors of all time. But with so many present-day authors making use of book tours, interviews, and live readings to get a reader’s attention and tell their stories, how can the old writing greats get attention and connect with new audiences around the world?
Idea
By using voice samples collected from interviews and speeches by some of the world’s greatest authors, we created a library of each author’s voice. Then, with the help of advanced AI, we analysed each author’s unique speech patterns, characteristics, tone and intonations. This enabled us to completely recreate their voice and bring their stories to life in their own words. But not only that - the AI made it possible for us to determine how the author would have spoken in different languages, enabling the authors to speak to new audiences around the world.
Strategy
By using voice samples collected from interviews and speeches by some of the world’s greatest authors, we created a library of each author’s voice. Then, with the help of advanced AI, we analysed each author’s unique speech patterns, characteristics, tone and intonations. This enabled us to completely recreate their voice and bring their stories to life in their own words. But not only that - the AI made it possible for us to determine how the author would have spoken in different languages, enabling the authors to speak to new audiences around the world.
Execution
By using voice samples collected from interviews and speeches by some of the world’s greatest authors, we created a library of each author’s voice. Then, with the help of advanced AI, we analysed each author’s unique speech patterns, characteristics, tone and intonations. This enabled us to completely recreate their voice and bring their stories to life in their own words. But not only that - the AI made it possible for us to determine how the author would have spoken in different languages, enabling the authors to speak to new audiences around the world.
Outcome
To relaunch the greats in 2023, we partnered with various educational institutions, helping teachers in bringing their class to life like never before. We then took a page out of the modern day authors, and took the greats on a book tour with live book readings
