Cannes Lions

ADVERTISING AGENCY

DDB LOS ANGELES, Los Angeles / DDB / 2005

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Overview

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Credits

OVERVIEW

Execution

By taking an original media approach and mimicking/empathising with the already outrageous barrage of sales pitches these prospects receive every day, we cut through the clutter. Our "ads" actually became fun bits of entertainment they looked forward to hearing every morning.

Outcome

The new business voicemails were highly effective at introducing us to a hundreds of prospects unfamiliar with what we had to offer. The final results will be seen over the next year as we expect several prospects to become clients.

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Shortlisted Cannes Lions
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DDB NEW YORK

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2014, DDB

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