Cannes Lions

IN REAL LIFE

DAN\PARIS, Boulogne-Billancourt / PLAYSTATION / 2013

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Overview

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Credits

OVERVIEW

Description

The PlayStation Vita is the most advanced portable console ever made; but it is not as

successful as it should be. So we wanted to show gamers how powerful this device is.

How?

By showing them the PS Vita from every angle and by experiencing it for real. We created

an awesome product demo: an interactive video called PS Vita IRL. IRL means In Real Life,

because playing with the console will interact with a cute lady.

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