Cannes Lions
BBH, New York / PLAYSTATION / 2017
Overview
Entries
Credits
Description
Two Worlds shows the transitional moment people experience when going from our world to the PlayStation VR world. The film gave viewers the visceral and physical nature of being transported to extraordinary new experiences. Showing them how it felt to speed through space in an X-wing or to sink into the depths of the Batcave to become the Batman.
Execution
We created several films that showed gamers transitioning from the real world into the world of beloved IP that PSVR would let them feel in a new emotional way: speeding through space in a Star Wars X-wing or to sinking into the depths of the Batcave to become the Batman.
The work ran on TV and paid digital.
Star Wars – 10/6-10/16
Batman – 10/17-10/23; 11/7
Outcome
The product launch was a great success - all available units in the US were sold.
More than 17 million views on Youtube and counting (both films combined)
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