Visa wanted to show mobile phone users from the ages of 18 - 60 in Singapore how paying with your mobile phone is actually safer and easier than credit cards or cash.

The graphic imagery on each ad is based on the input methods on phones which one would use to verify their payment, i.e. fingerprints, Android pattern passcode, or the iPhone passcode input. By revealing the items that one would buy behind these “die-cut” patterns, we are demonstrating how paying with Visa on your mobile is both secure and safe.