As a key sponsor of the 2012 Olympics, Visa wanted to bring the spirit of the Olympics to the region. Research showed that people here aren't interested in the games, however, insights showed that the venue was a popular destination so the campaign revolved around an online Race to London, featuring a series of games where teams of 4 players would compete in weekly challenges over 4 weeks. Prizes were awarded weekly to top performing individuals and the grand prize, an all expense paid trip to London was awarded to the best team at the end of the 4 weeks.