Cannes Lions
TBWA\CHIAT\DAY LA, Los Angeles / INFINITI MOTOR COMPANY / 2012
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You probably don’t remember the first hybrid, built in 1888. Or the hybrid patent, awarded in 1909. You probably don’t remember a single hybrid from 60s, 70s or 80s. And if you drive a hybrid today, you probably don’t remember what performance feels like. Finally, a hybrid you won’t forget. The 360 horsepower, 30 miles per gallon Infiniti M Hybrid.
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