The film is about an emotional journey of father and his son, juxtaposed with a contract being read out in the background. The message is very simple: Every relationship has a written or an unwritten contract but, the true power of a relationship is when you go beyond the contract. Exactly what HCL believes. A company that competes with the likes of IBM, Accenture and Indian players like Infosys and Tata for the multi-billion IT industry.

HCL believes, that in today's uncertain world, not even the best contract can capture what will change tomorrow. A contract can only convert to business advantage through a value centric relationship. At HCL, a business model has led to consistent customer delight which points to one thing: Our relationships go beyond the contract.

Read carefully between the lines of a contract and

you will see room for a relationship.

We launched a microsite with teaser videos promoting this unique, transparent interview and recruitment experience. HCL employees, past applicants, 67 B-Schools and influencers /tastemakers were approached through e-mailers and posters. It caught on – tweets, re-tweets from both youngsters and senior HR professionals. Tastemakers and online and offline publications. Three rounds of interviews were conducted by a core group of HCL-ites responding real time, 24/7 for three weeks from a war room. Participants experienced the heart of the company including senior management and leaders at HCL en route to the final selection.

A record engagement with participants from 60 countries, 25% higher than target was achieved.

60+ leading youth and global publications covered the activity generating USD 500,000 worth of PR value.

Kudos poured in from senior HR professionals of global corporations like Philips.

Above all:

Today, HCL has the highest Twitter following in the entire IT industry, globally with 201,000 followers.

And it trended on Twitter for 4 different days, across 19 cities beating India’s elections and Ukraine in the process.

Probably the only case study the results of which are transparently up for anyone to see https://twiiter.com/hcltech