We created an arresting visual that brings the loss of life and the freedoms that die alongside it together. This line appeared in all creative: When journalists are targeted, the truth dies. Defend free expression at cjfe.org.

The image was used by CJFE on their social channels to help rally support for their cause and engagement from their audience base. It was also used at physical rallies.

Over a 2 month social campaign, the ad performed fairly well considering CJFE's size of social following. They achieved an additional 566 page likes and nearly 35,000 impressions all at a $0.33 cost per result.