A viral film and part of a larger campaign announcing the mainstream release of Inner Circle Rum in Australia.The campaign idea - ‘Not Made For You’ - references the fact that the rum was made by, and for, the company directors of the Colonial Sugar Refining Company - AKA ‘The Inner Circle’. It was never intended for anyone else. Especially not you.The viral is not intended to tell that story, but bring awareness to the fact there is another rum option to ‘Bundy Rum’ - the #1 selling Rum in Australia for years.