Millennials are known for making a lot of plans, but when it comes the time to actually realizing those plans, they often lack initiative. Tiger beer saw this an opportunity to strengthen their relationship since it was a new brand in the country with zero awareness.

We used the data to create playlists that not only inspired the user’s initiative, but that were also synched to the user’s music preferences.

Spotify’s algorithm identified what songs, inside the user’s range of preference, had the right bass vibrations. Then we generated playlists that awaken the initiative for specific purposes, such as going to the gym, starting a new class or even quitting a bad job.

To awake your inner tiger you simply listen to a select of the music you most like. They were all curated by an algorithm that certifies they are also vibrating with specific lower frequency. This frequency, according to studies, is capable of making you to feel courage, power and will to make.

Using the data generated by Spotify’s algorithm, we were able to create more than 1700 playlists that impacted 5.892.820 Spotify users.