Nissan celebrated everyday innovations with a social platform that let everyone showcase their big ideas. By submitting an innovation and clicking Facebook Connect, you were surprised with a dynamic, share-worthy film about … spoiler alert … you. Fans and judges awarded the best innovations in the gallery section of the microsite, with the final two unleashed on Kickstarter and the world.

Nissan Innovation Garage became a digital incubator for anyone’s innovation idea, from smart to odd to wonderful. After sharing an idea on the microsite, viewers were surprised with a custom film that imagined their innovation changing the world.

Despite a limited media buy, the buzz was steady. Facebook became a key player, as viewers shared their custom films and concepts. Nissan empowered everyday innovators and their friends to share their ideas and the campaign, helping to attract over 450,000 site views in no time. We seeded the project out to innovation communities such blogs, universities and publications like Wired magazine.

We quickly had close to half a million site views, with 185% growth in Nissan’s Facebook fans. Viewer engagement tripled. The campaign exceeded the client’s lofty goal of submissions by 238%.

Although there was a very limited media buy, Nissan Innovation Garage had media coverage from titles such as Wired and Gizmodo, resulting in over 241 million total media impressions. Even celebrities like Sean Kingston tweeted about Innovation Garage.

In the true spirit of innovation from everyone, Nissan is already planning to expand the successful program globally.