We are living in a world of fast evolving technology and various smart devices, then we started to asking questions to ourselves ‘Who is the smart technology for?’ Visually impaired children used Galaxy S4zoom to prove that it is possible to overcome a disability and we wanted to let people know that there are no differences between the blind and us.

We have considered the Media to deliver our messages in an easier and broader way to public. Korean public broadcasting ‘KBS1’ produced the brand’s campaign to create a documentary program and telecasted it as a regular program, and this helped the public to accept the brand’s public CSV campaign without repulsion. Also, along with the publishing company ‘Samtoh’ (which is best known for informing cultural knowledge) we have have published the book‘Insight’ containing photos taken by visually impaired children during their journies and communications between children and the public through SNS. This lead to an easier understanding of the brand’s CSV campaign and the publicity surrounding our campaign

The documentary program was rebroadcasted due to fervent responses and the book ‘Insight' was picked as a best-seller. All the profits from book sales were donated to schools for the blind. Samsung Electronics which brand values are number one in Korea helped a neglected class of people to become open to new possibilities with smart devices through this campaign. Samsung Electronics will continue the Insight campaign to encourage the public’s participation and attract attention.