InstaHeartAution harnessed the power of Instagram to fuel the campaigns digital ecosystem and campaign messaging. By embracing Instagram’s core functionalities, InstaHeartAuction changed fundraising for the social media generation. A generation that is more into hashtags and like than charity hikes.

In spite of having no media budget, the campaign has so far generated:

- Over 50,000 YouTube views.

- More than 41,000 Twitter impressions.

- Beyond 10,000 Thumbs ups on Facebook.

- 4 million media impressions.

- Featured on websites and blogs around the world.

- Started loads of conversations with a new, untapped demographic.

- Oh, and it keeps generating donations as there will always be hearts to heal with hashtags and likes.