Cannes Lions

INSTITUTIONAL

AGE ISOBAR, Sao Paulo / INSTITUTO AMBIENTAL / 2011

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Overview

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Credits

Overview

Execution

We’ve asked communities that suffer from drought in North East Brazil to hand-make 4 different sand-fill bottles.

Outcome

These unusual bottles were sent to a list of 35 big entrepreneurs and they also were put on market shelves, along with real water bottles.

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