Cannes Lions
AGE ISOBAR, Sao Paulo / INSTITUTO AMBIENTAL / 2011
Overview
Entries
Credits
Execution
We’ve asked communities that suffer from drought in North East Brazil to hand-make 4 different sand-fill bottles.
Outcome
These unusual bottles were sent to a list of 35 big entrepreneurs and they also were put on market shelves, along with real water bottles.
Similar Campaigns
12 items