To draw attention to this problem: one in five people won't have access to drinking water in the future.

These unusual bottles were sent to a list of 35 big entrepreneurs. They shared the bottles on YouTube, Facebook, Twitter, and personal blogs. Remember: these big entrepreneurs have many followers. After that, the bottles were put on market shelves along with real water bottles. At the final phase of the campaign, press ads and posters were used to draw attention to the problem.

We saw countless people sharing the “making of” video on YouTube, Facebook, Twitter, and personal blogs. People even bought these bottles, making a donation to the Institute. The novelty of the concept grasped people’s attention and brought more awareness and gathered support for the foundation.