Cannes Lions
J WALTER THOMPSON, Sao Paulo / INSTITUTO AMBIENTAL / 2002
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There's only 3% left of Brazil's native population. Since the country was discovered five hundred years ago, the growth of the big cities and the accelerated industrialisation of the country crushed the majority of the tribes that was already living there. Instituto Socio Ambiental is an institution that works hard to protect and preserve what's left of the once enormous Brazilian native people. We used the today widely known analogy of the City Simulator videogame to show that some games are not fun to everybody.
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