We launched the 'Much Better Project', a project based on using the advertising budget to directly improve the reality of people. Transforming hard facts into branded content. This year it assured the hopes and dreams of 50 children at Aldeas Infantiles SOS in Granada, Spain. Where there was once an unused garage, now stands the 'Wow Room' a space especially built and insured, creating a space for dance, music, theatre, film, lectures, games and leisure. After we acted, we spoke across all media using TV, print, outdoor, mailing, social networks and a web where anyone could recommend community outreach projects.

- Over 100 proposals from all over the world aimed at defending important issues were sent in. Reale made a commitment to bring to life the most voted projects.

- The site received more than 260,000 visits.

- In less than one month, the brand’s new Facebook profile reached over 5,000 followers.

- The main sites of information and national news, communication, insurance information and economy reported news regarding the initiative.