The media team's contribution was suggesting new ways to run the ads.For the launch campaign for our client Itau Seguros' automobile insurance product, Itaucar Premiado, the creative department originally developed traditional ads for the first section of newspapers using the language of classified car ads.Capitalising on the page layout of the typical classified section and the way targets read it, the media department suggested that the ads be designed for and inserted in Brazil's top classified newspaper section which runs in the Sunday edition of O Estado de Sao Paulo. This strategy reduced media costs while generating high impact.