In Mexico, not many people are insured since is not obligatory to have car insurance, and house or life insurances are not very popular. Banamex asked us to create a campaign to make people aware of all the dangerous situations a person is exposed to when living in Mexico.

Although this spot can be understood by anybody, it is important to note that it is actually based on a real accident, when an elephant escaped from the circus on to the highway and caused a crash.