Cannes Lions

INSURANCE

PUBLICIS MEXICO, Mexico City / BANAMEX / 2010

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In Mexico, not many people are insured since is not obligatory to have car insurance, and house or life insurances are not very popular. Banamex asked us to create a campaign to make people aware of all the dangerous situations a person is exposed to when living in Mexico.

Although this spot can be understood by anybody, it is important to note that it is actually based on a real accident, when an elephant escaped from the circus on to the highway and caused a crash.

Similar Campaigns

12 items

He's Coming Home

KING LEAR MUSIC AND SOUND, London

He's Coming Home

2023, WOMEN'S AID ORGANISATION

(opens in a new tab)