The day of the game we created a live experience never seen before, we went through all the country to the places where people got together to watch the game and with a camera we broadcasted the devotees of the Mexican selection in real time inside the electronic billboards of the Estadio Azteca, the most important soccer stadium in México.

For the first time in history, an eleven-man team, came up against an opponent of 120 million.

Banamex’s logo always appears on the Azteca Stadium’s electronic touchline billboards when the National team plays. But the impact of this media is almost non-existent (studies reveal only 1.7% of the sample, takes notice).

With this in mind we created The Fan Importer, an action that uses this media in a totally new way. Having a direct impact on people in open spaces, bars, restaurants and 110,000 fans at the Azteca we reached more than 9,000,000 impacts (twice the population of New Zealand).

We turned electronic touchline billboards into a revolutionary experience that has been replicated in other places.