The general idea was to develop a promotional item that would immediately attract the attention of private car owners. In line with the brand's overall positioning the item was intended to offer a clear and practical solution to a genuine problem. We addressed people with minor car damage that they would normally not claim from their insurance company because they would lose their no-claim discount. The item developed was a car band-aid. A sticker that prevents a scratch from starting to rust.

Within weeks the band-aids were out of stock and more had to be made. The distribution partners of Interpolis were very enthusiastic about the promotion. All them used the ‘first aid for car damage’ display. The target for quotation requests was greatly exceeded.