As it was an online content campaign, there were no restrictions besides gaining approval from the SA National Treasury to display currency on screen.

In June 2014 we cast the One Rand Man and prepared collateral. We then shot and released a teaser video to key media and influencers to seed the idea. Then launched it across Sanlam's social channels to spark public interest.

The intense month long campaign ran during July - National Savings Month. The production team followed the One Rand Man for the month and weekly webisodes were filmed and released. Experts weighed in on his trials and tribulations after each episode. Social media posted his day to day spending and learnings, allowing consumers to follow, talk about and share his journey at any time. Proactive media relations secured massive editorial exposure for the entire month and enabled the campaign to dominate headlines across print, broadcast and online channels. Interviews and feature pieces created national awareness and drove education around important savings lessons - through the One Rand Man's story.

74million+ media impressions

R41 million in earned media (PR value 3:1)

900 000+ video views

Ranked #1 YouTube South Africa Views in July