The idea was to put a 82 meters Christmas tree, floating in the middle of Rodrigo de Freitas lake, one of the most popular places in Rio de Janeiro.This tree is part of the Guinnes Book, as the biggest floating Christmas tree of the world.

40.000 people went to see the tree in the first nignt. A huge spontaneous media was created and Bradesco Insurance is now top of mind in its category of business.