To create awareness and generate demand for the free burglary prevention check from Interpolis amongst entrepreneurs.

We made entrepreneurs aware of burglary risks by putting balaclavas through their company letterboxes. The attached message ‘It’s this easy for them to get in’ made entrepreneurs immediately aware of the risks and the help Interpolis could provide them with.

As a result of the campaign in 2007 6,343 more Insurance policies for entrepreneurs were sold compared with the year before.