Comedian Tol A$$ Mo made a series of prank calls to our own client's call centre. He proposed outlandish methods of choosing insurance to Hippo agents, challenging them to explain why choosing with Hippo.co.za makes more sense. These were recorded and flighted as comedy content on national radio. They just so happened to be highly effective customer tutorials too.

Hippo.co.za gives customers multiple insurance quotes to compare, so that they can choose the best one. The truth is, all other methods of choosing insurance are silly next to comparing with Hippo.co.za.

We created the silliest, most irrational methods of choosing insurance imaginable. This was then contrasted with the slick and highly rational Hippo.co.za service. This ensured two takeouts: that comparing is clearly smart, and that choosing any other way is one kind of crazy or another.

South Africans were highly amused by each new proposed method, and as the narrative built with each poster, so the rationale for choosing insurance with Hippo's comparison service grew. Traffic to the website increased by 100% for the same period of the previous year.