We built a first-of-its-kind, cross-platform execution with iHeartMedia that gave Allstate complete ownership of every available asset:

• Program was executed on 36 radio stations across 9 markets for two hours during PM Drive

• Took over all digital assets for 24 hours, including display, video, audio and mobile

• Road-blocked 384 digital billboards during the program to drive tune-in

The unique content approach required radio stations to throw out their traditional programming clocks and build around the creative. Before, during and after the program, we used all of the available social assets—across both iHeartMedia and Allstate—to drive tune-in.

The program successfully engaged listeners with entertaining original content and ultimately drove them down the purchase funnel. Consumers exposed to all platforms (radio, digital, OOH) delivered a 30% plus lift in ad recall, brand favorability and consideration. Plus, an amazing 52% lift in quote intent. Additionally, thanks to the engaging and unique content, consumers that listened for over an hour delivered significant lifts in favorability (21%), consideration (38%) and quote intent (35%).