Cannes Lions

INTELLIGENCE CORPS RECRUITMENT

GEORGE PATTERSON Y&R, Melbourne / AUSTRALIAN ARMY / 2009

Awards:

1 Shortlisted Cannes Lions

Overview

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Overview

Description

The Australian Army Intelligence Corps were looking for new recruits - but not just any recruits. Fit, confident, curious, highly intelligent recruits. Left and right brain thinkers.

And for the first time ever they were looking to recruit them from the general public rather than internally.

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