Cannes Lions
FABRICA COMUNICACAO DIRIGIDA, Sao Paulo / ANA / 2007
Overview
Entries
Credits
Execution
We used a customized version of a traditional fire alarm, which reads: “Break Glass in Case of Lack of Leadership”. Upon breaking the glass, a leaflet is found with the event’s information, the International Leadership Seminar, with James Hunter.
Outcome
The campaign appeared in the media. The event was a huge success, with 100% of seats occupied. The acceptance was so great that we are already planning further promotions.
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