Cannes Lions

INTERNET BANK

BASSAT OGILVY, Madrid / OPENBANK / 2012

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Openbank is an Internet bank known for its security and user-friendliness. Its revamped website along with its new iPad and Android apps now make things even easier for its customers. To dramatize this crucial benefit, the campaign shows how a few croquettes can easily operate with the bank’s interfaces, achieving great feats such as securely accessing an account or applying for a credit card. Well, sometimes they fail, but they are croquettes after all.

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