Openbank it's an Spanish digital bank very well-known in Europe, but that is not the situation in Latin America, specially in Argentina where it arrived in 2022.

One of our main goals is to bring Argentinians and Openbank closer.

Thats why, when we got the brief of thinking of a creative way of doing the celebration of Openbank's 1st anniversary in Argentina, we thought in what unites Argentinians the most: Football and the winning of the last Word Cup in Qatar.

But as we weren´t sponsors of the Argentine team or the world cup we had to think out of the box to reach our goal.

Key objective:

-Increase brand engagement.

We called the owners of the fake cup, the Argentinian coule Paula and Manuel and made them an offer they couldn't refuse: 1000 USD Dollars for the cip.

We did what no other company could and what FIFA won't let you do. We put the world Cup in the hands of every Argentinian fan.

We became World's Cup "sponsorcheap".

The possibility of contacting the owners of the cup with which the Argentine team celebrated, gave us a temporary opportunity to celebrate the first anniversary of Openbank in Argentina in an unrepeatable way, it was key to being able to give the brand a close and local vision .

To celebrate Openbank's 1st anniversary in Argentina and the triumph of the Argentine Football team in 2023's World Cup, we decided to invite everyone to toast with the same cup with which the winners celebrated, including Messi.

This cup is a replica, so we contacted the owners and agreed to display it and celebrate with our community on February 16th in our Openhouse (bank main branch).

Everyone was able to toast with the winners cup, THE CUP!

- Our total reach went up by +144%

- Comments on social media also went up by +2151%

- And the share was one of the highest ever: +616%

- We had an engagement of 17%

In addition, the campaign allowed us to connect with the current situation and get closer to soccer and the Argentine national team without being official sponsors.