In France we do not have particular regulation around digital communication and telecom. No special hurdle to overcome.It was our choice not to show the product until the late end.

The audience was driven to the content thanks to social media actions: creation of a Facebook page, editorial animation generating organic visibility and adaptation of the content regarding the questions asked by the Facebook fans.Traffic was also driven through the media campaign: catch-up TV, billboards on video platforms (YouTube, Dailymotion) and media buying on the main French media websites. The campaign was also relayed on the Microsoft network: MSN.fr, Windows Live Messenger and Hotmail. Finally, an important PR plan was deployed to promote the operation (around 200 articles in French media) with a press conference at the launch.

Quantitative data:-7 episodes on 12 published for now-8.5m videos viewed-More than 150 topics on TV, blogs and press -1.7m unique users on the website-2,400 comments / 1,800 tweets-26,000 likes FacebookWebsite URL : http://www.leworldwideweb.fr/Facebook page URL : http://www.facebook.com/LeWorldWideWebDailymotion channel : http://www.dailymotion.com/leworldwidewebYouTube channel : http://www.dailymotion.com/leworldwidewebExtrait conférence de presse : http://goo.gl/smMKA