The successful “poker game of the century” between Raymer and a Swedish star was advertised in evening press sports sections, sports sites, multimails and through a spectacular outdoor installation. The first-class event was open to the public and invitations were sent out to VIP’s and poker players. Invaluable PR was achieved both before and after the event, featuring Raymer giving tips to poker fans. The TV documentary was aired one month following the event.

SportStars was watched by 54% of the target audience and 92% of Channel5 viewers watched it at least once. The commercial value of the series outstripped the net investment by three times and although the format was bought, 18-34 year-old males rated Sportstars the 22nd best programme on Channel5.