We are all great poker players. This is what the 3 films of this campaign intent to demonstrate. Each film stages an average player at a key moment of a poker game. When the doubt start to sneak in their mind a voice-over comes in and start to explain to the player not only why he shouldn’t doubt but also why, thanks to his past experiences, he is going win this hand.

Autobluff: A pull-up bar that is now a cloth line, a book that has never been read… these are few of the pieces of evidence that we all bluff ourselves from time to time. And if you can bluff yourself you can bluff anyone.

The casting was key for this project since we had to find the best faces to highlight the humor in each situation. To do so we ran the casting in France as well as in other European countries like Uk, Italy, Greece and we selected the actors among more than 400 comedians.