We showed virtual reality infiltrating the real world in a shocking way.We used a hanger with kids underwear on it and a hand cursor reaching into a place where no parent would like to see it.We got Coccodrillo, a kids clothes chain store, to cooperate.That allowed a nationwide reach and perfect targeting.We got to the parents just when they were thinking of their own kids.To increase the stopping power, we employed a magic word: promotion.We hung the panties among regular garments in the chain of kids clothes stores.They redirected the parents to safe-child-on-the-net websitefor more information on how to protect their kids from virtual pedophilia.

Agitated parents, intrigued journalists and buzz heard far outside Coccodrillo chain stores.This action received media coverage from TV, newspapers, and dozens of portals and blogs - cost of publishing was about 70 thousands of zlotych.The foundation’s site has never had that many visitors - 100% more.