As you all know, the work that receives an award at the Cannes festival gets a lion watermark in the upper right corner.

This sign served us as a generalized symbol of wild nature.

In the first video, entitled "The Shot", wild nature is under attack from poachers. A shot is fired, and the lion disappears from the corner. Only the members of the jury are able to help wild nature and return the lion to its place.

The work that receives an award at the Cannes Lions festival has a great PR potential. A decision on the future of these works take the jury members of the festival.

Accordingly, to ensure that our work has received adequate publicity, we have decided to appeal directly to each of the members of the jury. And to make it clear to them, we used things that they are particularly used to. Cannes Lion watermark, which every winning case gets.

By equating the lion watermark and wildlife we gave to each member of the jury a chance to influence the future of wildlife.

Each of us is responsible for decisions that impact wildlife. With minimal cost and unconventional approach to the work, the attention of the jury of the festival will be the main result.

And if you grant this spot with the prize, we expect huge PR-effect, that may affect millions of people to change their attitude to the problems of wild nature.